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      Product Information

 

 

¨     Room Portraits (Composite images similar to Premium packages offered by others)
Real Estate photography requires specialized equipment to photograph a room properly   A standard handheld camera cannot simulate the angle at which the human eye sees. If you have attempted to photograph your own listings with standard equipment, you know how the images are cropped showing only a part of the room and providing little in the way of a favorable impression. The solution is to take in more of the room with a wide-angle lens.

Typically, if rooms are to show off their best properties, additional lighting is required.  On occasion, it is possible, and perhaps desirable, to photograph using only natural light.  However, under most circumstances this requires a bright day and rooms with large windows.

It is this, the combination of wide-angle lenses and several light sources, which call for the technique of multiple exposure composite images.  A single camera mounted strobe light will not deliver light at an angel wide enough to match the wide-angle the special lens can “see”.

Thus, it is necessary to take advantage of both the available light and multiple strobe lights to light different segments of the room. Each segment is a separate exposure (image) and when combined on a computer these individual images produce a composite image in which all the best elements of the room are properly lighted.  In order to successfully combine these images, it is mandatory that the camera remain in precisely the same place for each exposure. This precludes shooting with the camera handheld: rather, it demands the use of a tripod.

The combination of wide-angle lenses, multiple strobes, tripod, pre-exposure and post-exposure techniques result in a final image that will be the most flattering to a room.  One word of caution: even with full deployment of the concepts discussed above, not all rooms may or need to be photographed. Some mystery can be a valuable asset.  To put it bluntly, due to décor or size some rooms are not photogenic.

 

  

¨      Freshness Guarantee

In the absence of a quick sale, listings typically last longer than one season. If you find that you have a listing with an exterior image which includes mounds of snow, you may want to update the shot.  Upon request, fsba will make complimentary seasonal updates of the front exterior image for as long
as you have the listing.

 

¨        Interactive Floor Plans

In association with Craig Allen Design, we offer very high quality floor plans fsba enhanced to include directional arrows indicating the position of the camera when the Room Portrait image was captured. Clicking on the arrow brings up the Room Portrait. Of course, the floor plans may be printed out on standard 8.5x11 paper.  Combining the floor plan and the image give your client a deeper feel for the home.  Craig's Floor plan costs are in addition to photographic fees. Craig's prices are based on the number of square feet measured. His quality is superior and in some cases his prices are lower than the completion. Pleases see price examples, and contact information here.
 

¨        Internet Delivery of Photo Images

Within 24 hours after the shoot, you will receive an e-mail with a link to full size downloadable images for use for your marketing requirements.

 

¨       Same Day Delivery of Front Exterior Image

On Tour Day or on the Daily Hot Sheet there is nothing more disappointing than new listings that do not have at least the home’s front elevation. For you to maximize interest in your new listing, fsba will e-mail you with both full size and resized (for use with MRED) files of the listing’s front elevation the same day as the shoot.

¨       Inclement Weather Guarantee

               
Although fsba is available seven days a week, there is no guarantee that a given day or time slot in a day will be free of unpleasant exterior conditions (fog, rain, snow etc).   Upon request, fsba will make a complimentary sunny day update of the front exterior image. 

 

¨       Sign Rider Delivery

Your listing's URL sign rider (if you ordered the Listing Web Site) will be available within 72 hours after the shoot. Typically, in the local area, fsba will hang the rider for you. Alternatively, you can have it delivered to your office.

 

¨       Listing Website Package

We hear over and over, “the vast majority of buyers are shopping for a new home on the Internet”. You may or may not believe this, but your sellers will have heard it too and will expect their home will have Internet marketing as one of the promotional tactics in the Realtor’s quiver.

If you make enough calls, do some fancy negotiating and invest lots money and extra time, you can acquire websites that will wow everyone with their technological prowess.  However, that home buyer out there may not care about the wiz-bang effects. After all, finding a home is their primary interest. More importantly, the seller may be more impressed if your marketing time and money went into something more tangible than technological whiz-bang effects.

That is where fsba comes in. Our website is uncomplicated, features the home for sale and provides fundamental information to both buyers and Realtors. Each site has a straightforward, pushbutton user interface that provides 1) important documents such as disclosures, a Plat of Survey and floor plans (one or all of these features may be removed if the listing Realtor so desires) 2) Maps both area and local (with the appropriate schools pinpointed) 3) important community links and 4) school links. Please click here to see an example.

Included in the Listing Website Package are the website, .com address (i.e. 123elm.com), sign rider and “life of listing” price updates (upon request).

 

¨       Links to Realtor.com

Currently, Realtor.com charges fsba $20.00 to link a listing to their website.  As far as we know, at least one broker has made arrangements with Realtor.com for no charge links. In the absence of such an agreement, fsba will link your listing to Realtor.com for no additional charge beyond the $ 20.00 Realtor.com fee. 

 

¨       Satisfaction Guarantee

Although your satisfaction is not a product per se, it is at the root of the fsba business model. As a former Realtor, needing photographic services I believe there is a niche for a different approach that is more discerning, more responsive  and less about volume.


fsba’s business model is this: provide superior photographic and digital services to Realtors, at a economical price, in a limited geography, with the no notion of international or national expansion.

In effect, I want to act as your own “on staff” photographer who will be there when needed, simplify processes, save time and respond immediately.  I think you will like it.
 

Rick